Social media is a learning process and I believe that the best people you can learn strategy, are from the brands that go through the trial and error processes. Of course, you won’t have a budget like theirs, nor the capabilities, but that doesn’t mean you won’t learn from the professionals. Remember that at [...]
[I write for DottedMusic.com every Wednesday on music technology, marketing, and lifestyle. The following is an article that I've written for Dotted Music, which I will republish on Musebox on a 5-7 day delay.] Most bands maintain a social media account, but the profile is a billboard for their own accomplishments and updates for those [...]
