I managed to make it to the final seminar on my list, “Voices in the Head: The Songs That Inspire Advertising’s Top Minds,” which entailed a talk about the methods of discovery and selection of music for creative projects tackled at three major companies, Google, Electronic Artists, and JWT. For the musicians out there [...]
If your band is maintaining a website or a blog, you’re most likely monitoring the pages with Google Analytics, but there have been features that you’ve probably wished Google would bring into fruition. Today we’re one feature closer to your wishes becoming realized. Google, today, announced the launch of Real-Time, an analytics tool that updates your [...]
Picture byPierre Guinoiseau We’ve been eavesdropping on the major record labels wheezing their last breaths. We’ve been impatiently waiting for the monotone flat line to commence its perpetual beep. We’re reading news about Google, Spotify, Amazon and Apple’s utter frustration with the large shifty eyed record labels. In turn, the technology companies that share [...]
photo by baonguyen via Flickr Word of mouth. Nothing beats word of mouth. The power of the elusive marketing strategy is immensely effective and one that social media sites like Twitter or Facebook find sustenance in. So this week I’m going to offer an extremely simple proposal for those bands that were looking to improve [...]
[I write for DottedMusic.com every Wednesday on music technology, marketing, and lifestyle. The following is an article that I've written for Dotted Music, which I will republish on Musebox on a 5-7 day delay.] So you’ve likely visited Youtube and Google to find tutorials on how to maintain and setup Twitter and a Facebook page [...]
Networking begins with a conversation and by the end of your chat with your new found friend, the odds are in your favor that the conversation ends by exchanging your contact information. You’ll immediately go right for your iPhone or Blackberry and thumb in their name and phone number, but you’ve forgotten their name. What [...]
