In Day 3 of Advertising Week, I attended two seminars both on the sole topic of music. The first, is “Digital Music Discovery: What Rocks? Who’s Listening… and Why? The Power of Individual Choice and Community Input.” Panelists from TargetSpot, Slacker Radio, MTV O and Soundcloud discussed the technology of music and its future, [...]
In the second seminar that I attended today, titled, “Silicon Valley, Hollywood, Madison Avenue and the use of virtual networks to spread influence” the panelists, with entertainment industry backgrounds engaged in a discussion that essentially was a follow up of the previous seminar, “An Update From the Front Lines,” backed up with case studies [...]
Social media is a learning process and I believe that the best people you can learn strategy, are from the brands that go through the trial and error processes. Of course, you won’t have a budget like theirs, nor the capabilities, but that doesn’t mean you won’t learn from the professionals. Remember that at [...]
I managed to make it to the final seminar on my list, “Voices in the Head: The Songs That Inspire Advertising’s Top Minds,” which entailed a talk about the methods of discovery and selection of music for creative projects tackled at three major companies, Google, Electronic Artists, and JWT. For the musicians out there [...]
