If you’ve been mulling over which CMS to choose from for your band’s blog, the fast growth of the blogging platform is evidence that your safest bet is with Tumblr. Toting social features that allow for re-blogging by other bloggers, which is as simple as re-Tweeting, the platform is supported by an easy to use [...]
In Day 3 of Advertising Week, I attended two seminars both on the sole topic of music. The first, is “Digital Music Discovery: What Rocks? Who’s Listening… and Why? The Power of Individual Choice and Community Input.” Panelists from TargetSpot, Slacker Radio, MTV O and Soundcloud discussed the technology of music and its future, [...]
In the second seminar that I attended today, titled, “Silicon Valley, Hollywood, Madison Avenue and the use of virtual networks to spread influence” the panelists, with entertainment industry backgrounds engaged in a discussion that essentially was a follow up of the previous seminar, “An Update From the Front Lines,” backed up with case studies [...]
Social media is a learning process and I believe that the best people you can learn strategy, are from the brands that go through the trial and error processes. Of course, you won’t have a budget like theirs, nor the capabilities, but that doesn’t mean you won’t learn from the professionals. Remember that at [...]
Facebook | Twitter | Blog | Website Far from directionless nor aimless, bands, with the driving force of the Internet’s powerful members and the fruits of opportunity that it has to bear, are fostering the growth of larger and larger, for a lack of a better word, “cahones.” In a musician’s utopia, the [...]
I managed to make it to the final seminar on my list, “Voices in the Head: The Songs That Inspire Advertising’s Top Minds,” which entailed a talk about the methods of discovery and selection of music for creative projects tackled at three major companies, Google, Electronic Artists, and JWT. For the musicians out there [...]
Facebook | Twitter | Youtube Despite the coincidental similarity in surname, Marshall Brennan and his image is no Marshall Mathers III, but the 24 year old lyricist is versed and sharp on his rhyme to redefine the cliche thematics of partying into, “a message of what happens in the lives of those who struggle and [...]
