If your band is maintaining a website or a blog, you’re most likely monitoring the pages with Google Analytics, but there have been features that you’ve probably wished Google would bring into fruition. Today we’re one feature closer to your wishes becoming realized. Google, today, announced the launch of Real-Time, an analytics tool that updates your site’s analytics, in real time.
You’ve launched a contest or campaign that ties into your social media accounts in the past, using monitoring tools like Wildfire or even Facebook Analytics. Real-Time’s second by second statistics is a tool to use in conjunction with the aforementioned apps to keep you updated play by play on the effectiveness of your band’s marketing campaign’s conversions.
Real-Time will be made accessible only through the “New Version” of Analytics, found at the top of your dashboard. The service was initially released to a select few users, but will be made available to everyone in the coming weeks. For those of you already seeing the practical applications for this service on your site – primarily the monitoring of social media campaigns – and anxious to get in on the action for your band, you can sign up for an invitation to Real-Time.
The news comes after news of upcoming design changes to the Analytics dashboard to improve user experience, which saw changes simplifications of the navigation tabs and ease of accessibility to your Analytics campaigns.
How are we perceiving the release of Google’s Real-Time Analytics? We’re guessing that these changes to Google Analytics is a jab at Facebook’s services for business.
We wouldn’t be surprised if Google was priming for an integration of Analytics and G+ upon the release of Google+ for businesses (and indirectly for bands).
We weren’t one of the fortunate bunch that woke up to Real-Time, so we signed up for the for the service, and in an hour and half our prayers were answered. Yes it was that fast.
UPDATE: Google contacted us to clarify that there is no correlation between the launch of Real-Time and their plans for the business version of Google Plus.